Finance & Accounting for Non-Financial Managers

Many contractors have labour productivity concerns, high overhead costs, below-budget profits and one continuous headache with cash-flow. This Finance and Accounting course discusses all these issues supported with real life examples.

Very simply. if you’re responsible for any aspect of profitability in your company and you’ve never been trained to read, produce and analyze financial reports, you need to take this course and discover where expenses and profits are hiding. This course teaches you numbers and how to use them.

This Gold Seal accredited course, presented in a classroom in two full-day sessions, specifically focuses on non-financial managers in the industry. It guides project managers, coordinators, estimators, field superintendents, Gold Seal candidates, owners and senior managers through the financial and measurement techniques needed to manage their contracting companies.

Course outline
• Terms and definitions
• Accounting Principles and Guidelines
• 4 critical financials – Balance Sheet, Profit and Loss, Cash Flow, Equity
• General Ledger, Accounting Cycle and Accounting Standards
• Why billings do not equal revenues until final completion
• Controlling overheads with 1 simple factor
• Establishing annual profit plans with 3 simple numbers
• Financial ratios and analyses
• Risk management
• Labour productivity improvement strategies
• Exercises – cash flow forecast, project cash requirements, justifying asset additions, revenue versus billings, Balance Sheet, Income Statement, financial analyses and more

Learning Outcomes:
• Understand the fundamentals of finance and accounting
• Comprehend accounting processes and terminology
• Interpret and react to financial signals through financial statement analysis
• Calculate and apply financial performance tools that assist decision making
• Examine and critique business and project finances
• Gain a new sense of confidence when dealing with financial professionals
• Deliver better bottom-line results through sound decision making
• The real costs of lost productivity and what can be done
• Control overhead costs with easily developed factors
• Develop a profit plan and revenue
• Increased profits and cash flow

This course is ideal for… Owners, project managers and coordinators, estimators, project leaders, accountants and anyone who can influence profits.


  1. Forecasting project cash flows
  2. Using Net Present Value (NPV) to evaluate major purchases
  3. Understanding financial terminology
  4. Using financial reports to make project decisions
  5. Why % completion produces more reliable financial statements
  6. Using reports and analyses to monitor strengths and weaknesses
  7. The real costs of lost productivity
  8. Controlling overhead costs with gross profit factors
  9. Developing a profit plan and revenue goals with just 3 numbers
  10. Increased profits and improved cash flow


Your Course Leader:
With over 35 years of financial and construction experience, Wayne Newell has amassed a library of knowledge on what makes a successful contracting business. His construction management experiences focused on guiding small, medium and large contractors; no matter the size of the company, he mentored owners, managers and employees on how best to perform and lead their companies. They learned ways to save money and time…leading to improved cash flow, reduced costs and higher profits.

He was awarded his CMA in 1972. Since 2003, Wayne has been presenting contracting seminars in most major Canadian cities.


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  • Upcoming Courses

    ALL courses have been accredited by the Canadian Construction Association.

    Course hours can be used towards the Gold Seal Certification application for credits, subject to credit approval upon review. Note: every 6 hours of learning equals 1 Gold Seal credit.


    Moncton Northeast Construction Association
    All courses Start at 8:30 am, end at 4:00 pm AST

    Finance & Accounting for Non-Financial Managers
    Tue. & Wed December 12 & 13, 2023
    Tue. & Wed April 9 & 10, 2024

    Profitable Contracting
    Thur. December 14, 2023
    Thur. April 11, 2023

    Strategic Planning for Growth
    Fri. December 15, 2023
    Fri. April 12, 2013


    ORBA Road Building Academy
    BMO Centre Markham, Ontario
    Week of February 26 to March 1, 2024

    Project Managers Guide to Accounting Practices, Cost Controls and Financial Reporting
    Strategic Planning for Growth

    Presentation dates for the above 2 courses  will be announced soon.

    +++++++++++++++++++++++++++++++++++Local Construction Associations – Collaboration for all of Canada

    All LCA courses are 1/2 day on-line training – Zoom platform

    Start times for all Zoom courses:
    PST – 8:30 am
    MST – 9:30 am
    CST – 10:30 am
    EST – 11:30 an
    AST – 12:30 pm

    Finance & Accounting for Non-Financial Managers
    Fall 2023
    Tuesday – Thursday, October 24, 25 & 26

    Winter 2024
    Tuesday – Thursday, January 23, 24 & 25

    Spring 2024
    Tuesday – Thursday, April 30, May 1 & 2

    Project Managers Guide to Accounting Practices, Cost Controls & Financial Reports

    Fall 2023
    Tuesday – Thursday, December 5, 6 & 7

    Winter 2024
    Tuesday – Thursday, February 20, 21 & 22

    Spring 2024
    Tuesday – Thursday, June 4, 5 & 6

    Profitable Contracting
    Fall 2023
    Wednesday & Thursday, Nov. 15 & 16

    Winter 2024
    Tuesday & Wednesday, February 6 & 7

    Spring 2024
    Wednesday & Thursday, May 22 & 23

    Accountant’s Guide to Project Management
    Fall 2023
    Tuesday & Wednesday, Oct. 31 & Nov. 1

    Winter 2024
    Tuesday & Wednesday, January 30 & 31

    Spring 2024
    Tuesday & Wednesday, May 14 & 15

    Strategic Planning for Growth
    Fall 2023
    Wednesday & Thursday, Nov. 22 & 23

    Spring 2024
    Tuesday & Wednesday, May 28 & 29


    Winnipeg Construction Association

    Finance and Accounting for Non-Financial Managers 
    Tuesday & Wednesday May 7 & 8, 2024
    8:30 am to 4:00 pm WPG time

    Accountant’s Guide to Project Management
    Thursday, May 9, 2024
    8:00 am to 4:00 pm WPG time


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