Strategic Planning

A Practical Guide for a Profitable Construction Company



When you build something, you need to have a building plan. As it is with buildings, so it is with businesses. If you are interested in growing your construction business, you need to make sure that you have a good business growth strategy. This is the only reliable way of ensuring that your construction business will thrive in this competitive field.

For that growth, you need a strategic plan to make better than average profits, expand your capacity, ensure success and build a better company. By methodically working through all the necessary segments, we will create a Strategic Growth Plan and use it as the basis for creating a Business Plan and developing a Financial Plan.

Everyone will return to their place of business fully prepared to create and develop those same three plans for their company.

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SWOT Analysis


Strategic Growth Plan

Framework for success
Initiates actions
Emphasizes strengths and opportunities

Annual Business Plan

Executive summary
Mission statement
Market analysis summary
Strategies and Implementation
Financial assumptions
Financial schedules

Financial Plan

Annual projections
Monthly P&Ls and KPI’s
Monthly gross profit reports by project
12-month cash forecast
3-year profit projection
12-month balance sheet forecast

Learning Outcomes

  • Identifying and capitalizing on strengths and opportunities
  • Discovering and mitigating weaknesses and threats
  • Creating actionable strategies
  • Developing extensive 3-year financial plans
  • Creating comprehensive 3-year business plans
  • Crafting and implementing Strategic Growth Plans
  • Increasing revenues by 22% and profits by 78% (per the construction model used in the course)

Who Should Attend

Every manager can benefit from this course

  • Owners
  • Department and division managers
  • Project managers and coordinators
  • Field supervisors
  • Estimators
  • Administrators
  • Senior accountants and controllers

 Instructor: Wayne Newell

For over 35 years Wayne served in senior financial leadership roles and worked with companies throughout Canada, the United States and the Caribbean. His experiences and expertise, shared with many companies, has helped owners, managers, employees and businesses grow. In doing so, he has amassed a library of knowledge on what makes a successful contracting company.

During his seminars he discusses his experiences in implementing specific techniques, methods and strategies used to help contracting companies increase profits, control and/or reduce costs and improve cash flows. He has been presenting his exclusive seminars in major Canadian cities since 2003. He was awarded his CMA in 1972.

Be prepared for an in-depth, thought-provoking and analytic review of your company. Most likely you will be overwhelmed with the detailed strategies that result and you will most certainly develop an incredible and unbiased new perspective of your company.


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  • Upcoming Courses

    ALL courses have been accredited by the Canadian Construction Association. 

    Course hours can be used towards the Gold Seal Certification application for credits, subject to credit approval upon review. Note: every 6 hours of learning equals 1 Gold Seal credit.


    Local Construction Associations – Collaboration from East to West Coast

    All LCA courses are 1/2 day on-line training – Zoom platform

    Start times 8:30 am Pacific,9:30 am Mountain, 10:30 am Central, 11:30 am Eastern, 12:30 pm Atlantic, 1:00 pm NL

    Each course runs up to 4 hours each session

    Strategic Planning March 8 & 9, 2023.


    Mechanical Contractors Association of Canada
    All member association collaboration:
    All MCAC courses are 1/2 day on-line training – Zoom platform

    Start times 8:30 am Pacific,9:30 am Mountain, 10:30 am Central, 11:30 am Eastern, 12:30 pm Atlantic, 1:00 pm NL

    Each course runs up to 4 hours each session

    Week of April 17th MCABC


    Winnipeg Construction Association

    Finance and Accounting for Non-Financial Managers 
    May 2 & 3, 2023
    8:00 am to 4:00 pm WPG time

    Profitable Contracting
    May 4, 2023
    8:00 am to 4:00 pm WPG time

    Strategic Planning for Growth
    May 5, 2023
    8:00 am to 4:00 pm WPG time


    ORBA – Ontario Road Builders Association

    In-class – BMO Center. Markham, Ontario

    Strategic Planning for Growth
    March 1, 2023
    8:00 am to 4:00 pm ET time

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